While an email marketing campaign is more affordable, it underperforms significantly compared to direct mail when it comes to the results. It may sound surprising, but direct mail is more effective than email. Looking to give direct mail marketing a try? Fill out the short quiz below: Why? Because direct mail still delivers good results. Social media and content marketing are contemporary ways of reaching out to clients but they haven’t managed to push direct mail lists out of the picture. 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising.ī2B marketers still send printed ads and catalogs to existing clients and leads years after diversifying their marketing channels. As many as six in 10 Americans say they enjoy learning about new products this way according to Epsilon’s direct mail advertising statistics. But when they get a glossy catalog through the post it makes them feel appreciated by the brand. 59% of US respondents say they enjoy getting mail from brands about new products.Ĭonsumers can run a Google search and discover new products from their favorite brands. The average response rate for direct mail in letter-sized envelopes is the lowest at only 3.5%. Postcards get a fairly high response rate - 4.25% - followed by dimensional mailers with 4% and catalogs with 3.9%. If you are looking for direct mail ideas, you should know that packaging matters. Oversized envelopes have the highest response rate: 5%. They’re sending out direct mail to people who actually look forward to it, which is why they’re getting much better direct mail response rates. Thanks to technological advancements, mail marketers are gathering more data about consumer behavior. What’s contributing to this spike in numbers? In a word, technology. The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. The 2018 DMA Response Rate Report brings news of amazing average direct mail response rates. Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. On top of that, 92 pieces of nonprofit marketing mail land in the average mailbox as well. The organization’s data shows that 454 pieces of regular marketing mail get delivered to an average US household every year. The same USPS report shows that direct mail advertising is alive and kicking. The average American household receives 454 pieces of marketing mail per year. If people mostly get marketing mail and are still looking forward to it, that’s great news for mail marketers. This stat really reinforces the previous one. According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. Very few people exchange letters in the digital era. 58% of the mail American households receive is marketing mail. And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. There’s just something exhilarating about opening that little mailbox to find an item you can hold, with your name written on it. 41% of Americans of all ages look forward to checking their mail each day. The same can’t be said for direct mail marketing, as these statistics clearly show. Most such emails end up unread or are marked as spam. 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.Īs we live in a digital age, people are tired of email marketing practices.Direct mail offers a 29% return on investment.Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.Direct mail requires 21% less cognitive effort to process than email.42.2% of direct mail recipients either read or scan the mail they get.Fascinating Direct Mail Statistics - Editor’s Choice: Considering how clutter digital marketing channels are, direct mail definitely deserves a place in your marketing campaign. This gives plenty of opportunities for direct mail to get read or at least skimmed through. In an average household, mail is thrown out after 17 days. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.įor example, would you have guested that four in ten Americans of all ages look forward to checking their mailbox? Not only do we look forward to receiving a piece of mail but we tend to hold on to it for a long time. There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Social media, email, search engine optimization, print advertising, trade shows, conferences.
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